Venus to Ultama: See You in Court

On March 28, Jacksonville, FL-based swimwear and sportswear cataloger Venus Swimwear sued Ultama Swimwear, also based in Jacksonville, charging that Ultama illegally used Venus’s list of e-mail addresses. Venus is also charging that a former employee and his company used Venus’s customer list without permission or authorization.

According to Venus president Daryle Scott, Venus customers and list decoys have received e-mail messages promoting Ultama Swimwear, which launched a catalog in February. Venus alleges that the e-mails were sent from the ex- employee’s e-mail server address to Venus’s customer e-mail address list.

Ultama Swimwear did not return phone calls by press time.

Venus Swimwear, which began in 1982, mails more than 35 million catalogs annually. In addition to marketing to consumers, Venus sells to stores throughout the United States, Canada, and other foreign countries.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.