Vermont mailers go postal on reform efforts

“You’re a quiet, green group that needs a bullhorn.”

That’s what Jeffrey Munger, chief of staff for Sen. James M. Jeffords (I-VT) told about 40 catalogers, printers, and letter shops that had gathered in Burlington, VT, Friday for a reception for postal reform. Although Sen. Jeffords and Sen. Patrick Leahy (D-VT) did not make the Jan. 10 meeting, their respective chiefs-of-staffs were there to answer questions, queries, and concerns of the group. Representatives from Rep. Bernard Sanders (I-VT) also attended the meeting.

Munger stressed to attendees that their message will carry more weight in Congress when officials consider the “multiplier effect” that direct marketing has on the region. The group estimates that 61,000 jobs are attributable to direct marketing in the Vermont/New Hampshire region—more than any two states combined.

Indeed, “our message will have much more credibility as soon as we can statistically verify the multiplier effect and the actual total impact on the region’s economy,” says Steve Harris, vice president for legislative affairs of the Vermont/New Hampshire Direct Marketing Group. Direct marketing represents the fifth largest industry in Vermont, he says.

A joint effort between the VT/NH Direct Marketing Group and New England Mail Order Association (NEMOA), the meeting was held at Gardener’s Supply Co.’s Burlington headquarters. According to Harris, the VT/NH group will make a formal request this week of the Vermont and New Hampshire senatorial delegation for a meeting with the President’s Commission on Postal Reform.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.