Vermont Teddy Bear to Launch Second Title

Shelburne, VT—Bouyed by the success of its new SendAmerica Website, Vermont Teddy Bear Co. (VTBC) is preparing to launch a SendAmerica print catalog in time for the holiday season.

SendAmerica sells 250 handcrafted U.S.-made items ranging from jewelry to gourmet foods. Within the next four months, SendAmerica plans to double the number of SKUs it offers. The site, a fully owned subsidiary of VTBC, was designed inhouse and went live in November. Each SendAmerica item comes with a personalized gift card and information about the product and the artisan. Offering a wider selection of products than VTBC, which specializes in special-occasion stuffed bears, this new site “will appeal to a wider group of shoppers,” says director Tom Clark.

The site’s initial visitor conversion rate of 1.5%-2% was in line with expectations, Clark says. The average order is about $49. The site is encouraging visitors to register to become a “SendAmerican”—a member of the customer loyalty club. Members are entitled to product discounts, and visitors who register will automatically be entered into a monthly sweepstakes drawing for a $150 shopping spree.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.