Video: Harry & David Catalog Misses the Mark

When the holiday season rolled around, you could always count on receiving a Harry & David catalog featuring a luscious close-up of a fruit on the front cover. Sometimes it was a glamour shot of a pear luxuriating in its own golden sweetness; other times the pear might be joined by a few other edibles on a sled, garbed in Santa hats and boots.

Not anymore, notes Multichannel Merchant editor-at-large Sherry Chiger in this post from The Big Fat Marketing Blog. The Gift Preview 2010 edition of the Harry & David catalog looks like any other food gifts catalog—leading recipients to conclude that Harry & David has become just like any other food gifts company.

Here’s a video of Chiger showing that Harry & David misses the mark, and fails to differentiate itself.