Williams-Sonoma Sees 15.3% Increase in Direct-to-customer

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Williams-Sonoma Inc. reported that its direct-to-customer net revenues increased for the second quarter to 15.3% to $478 million from $414 million in 2012, according to a press release.

The increase in revenue was primarily driven by its brands,  Pottery Barn, West Elm, PBteen  and Pottery Barn Kids,  according to the press release.   The direct-to-customer net revenues generated 49% of total company revenues in Q2 compared to  47% in 2012.

Retail net revenues in Q2 increased 9.7% to $505 million from $460 million in 2012, according to the press release, this was driven primarily by Pottery Barn, West Elm and its international franchise operations,  partially offset by a decrease in Williams-Sonoma, according to the press release.

Merchandise inventories increased 19.6% to $737 million compared to the $616 million at the end of Q2 in 2012, according to the press release.

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