Yahoo! Launches Rival to Google’s PageRank

Yahoo!

is going up against rival Google once again. The company, which on Feb. 18 stopped using Google’s search technology in favor of its own search engine—including a new Web crawler, Yahoo! Slurp, to index Web pages—has since launched a new feature that competes directly with Google’s PageRank. Called Webrank, the feature—which replaces Yahoo!’s LinkFlux—is driven by data submitted from users who have the newest version of Yahoo! Companion Toolbar with the advanced features turned on.

“An interesting feature of this is that Yahoo! is using click data to help Yahoo! Slurp spider new popular content,” points out Stephan Spencer, founder/president of Madison, WI-based e-marketing agency Netconcepts. Whereas Google’s PageRank is a measure of link popularity, Spencer says, Webrank is primarily based on Web surfer traffic. He adds that Webrank operates similarly to Amazon.com’s Alexa, which offers a Web search and browser toolbar that learns from users and provides them with context-sensitive information about sites.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.