Competition for customers’ online attention increases steadily, and consumers are getting pickier. It has become crucial to test, monitor and optimize websites and mobile applications to ensure they are top quality. Here are five top application and ecommerce site testing trend predictions for 2017.
PetSmart partnered with Cognizant to gain better insight into its customers and their pets that promises to create a better shopping experience. Cognizant will empower PetSmart with better decision making by integrating operational store, campaign and other data to provide a single view of the entire data landscape. See what other ways PetSmart will improve the customer experience with this partnership.
Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.
For the last few decades retailers have understood the need to know their customers. Some are doing more email segmentation, others are doing display ad targeting and yet others are doing on-site messaging. Here’s why this is the year of automated customer intelligence which has the potential to change our industry.