B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

Perfecting Your B2B Ecommerce Platform

| Maria Pergolino

Proficient machine learning technology can help B2B merchants perfect their ecommerce platform. Here are several ways machine learning technology can help you build a successful B2B ecommerce system.

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

B2B Merchants Provide a Personal Experience to Customers

| Daniela Forte

Providing a personalized optimal experience for your B2B customers is vital in today’s B2B industry. How are you providing the right experience for your customers? In this MCM Executive Summary report you will see how various B2B merchants are connecting with their consumers and what is needed to be successful.

3 Ways to Boost the B2B Ecommerce Experience

| Hannah Gierosky

B2B customers purchasing for work are, when it comes down to it, the same customers who also shop the B2C space online for personal purchases. These customers expect the same quality experience across the board, no matter if they are at their desk from 9 to 5, or on the couch at home after work. These three tips are just the beginning of all that you can do to boost your B2B ecommerce site’s user experience.

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

EDI or B2B Ecommerce: That is the Question

| Bill Onion

B2B companies in this day and age are repeatedly encouraged to invest in electronic commerce to drive down the cost of customer interaction. Traditionally, B2B organizations first look to electronic data interchange (EDI) as an approach for this. However, more recently, B2B ecommerce has become another options for companies. Considering the fact that both systems process orders digitally, what exactly is the difference between them?

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

The Rise of B2B Mobile Decision Making

| Jonny Dixon

There are some pretty big changes afoot in the B2B sector when it comes to purchasing decisions. Here are some tips that will provide this digital, mobile-savvy group with the kind of experience they expect.

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

Here’s How B2B Ecommerce will Change in 2016

| Mark Johnson

Mark Johnson, CEO of Four51, believes this year could be pinned as the year of the B2B customer, and as such, a customer-centric strategy is the key to a successful year. Keeping these five B2B ecommerce trends in mind will be critical to ensuring success.