Competition for customers’ online attention increases steadily, and consumers are getting pickier. It has become crucial to test, monitor and optimize websites and mobile applications to ensure they are top quality. Here are five top application and ecommerce site testing trend predictions for 2017.
Providing a personalized optimal experience for your B2B customers is vital in today’s B2B industry. How are you providing the right experience for your customers? In this MCM Executive Summary report you will see how various B2B merchants are connecting with their consumers and what is needed to be successful.
B2B customers purchasing for work are, when it comes down to it, the same customers who also shop the B2C space online for personal purchases. These customers expect the same quality experience across the board, no matter if they are at their desk from 9 to 5, or on the couch at home after work. These three tips are just the beginning of all that you can do to boost your B2B ecommerce site’s user experience.
B2B companies in this day and age are repeatedly encouraged to invest in electronic commerce to drive down the cost of customer interaction. Traditionally, B2B organizations first look to electronic data interchange (EDI) as an approach for this. However, more recently, B2B ecommerce has become another options for companies. Considering the fact that both systems process orders digitally, what exactly is the difference between them?