B2B illustration feature

B2B Ecommerce Can’t Completely Copy its B2C Counterparts

| Tim Parry

The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply.

B2B Online Sales: The Next Battleground

| Daniela Forte

In years past, companies have relied on traditional sales methods like 1:1 sales, distributor relationships, and purchasing contracts to sell business products and services. See what executives expect from online retailers.

B2B Suppliers Are Investing in Ecommerce

| Tim Parry

Consumer shopping habits are influencing how B2B purchasers expect to buy from suppliers, according to new research from Accenture and hybris software, an SAP company. And B2B suppliers are responding by expanding their ecommerce platforms and overall omnichannel capabilities.