global ecommerce

Best Practices for Purchasing Goods from Cross-Border Ecommerce Marketplaces

| MCM Staff

The Customer Service and Trust and Safety teams at DHgate.com, China’s largest B2B marketplace, have released their recommended best practices for buyers purchasing goods from cross-border ecommerce marketplaces, in order to promote a positive importing experience. Here are the steps DHgate.com recommends a buyer takes before making a cross-border purchase.

Winning Customer Care

4 Ways B2B Marketers Can Successfully Drive Customer Experience

| Kevin Akeroyd

Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

What’s In-Store for B2B Marketing in 2016

| Maria Pergolino

As another year wraps up, it’s time once again to turn our gaze towards the New Year… just kidding, over here at Apttus, our Q4 runs through January and there are still thousands of opportunities to pursue before we close the books on 2015.

B2B Ecommerce Can’t Completely Copy its B2C Counterparts

| Tim Parry

The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply.

The Federal Purchase Card: Still a Viable Procurement Method for B2B

| Mark Amtower

Over the past decade we have seen a shift, and those companies not carrying any government contracts are seeing the percentage of their federal sales via the charge card shrink. This does not mean that if you don’t have a contract you will lose all your federal sales. But what can you do to stem the shrinkage?

European Engineers Embrace Digi-Key for Online Component Sales

| Tim Parry

Digi-Key, a full-service provider of electronic components, has announced an enormous spike in web traffic and online orders placed by design engineers in Europe. Here is why engineers in Germany, the UK, France and Italy, among other regions of Europe, are rapidly embracing Digi-Key as their go-to resource for electronic component selection and availability.