ArtistBe.com Puts Artists Front and Center with Redesign
ArtistBe.com gives contemporary artists the platform to showcase their art. The redesign features more social tools including Facebook, Pinterest, Google+ and Twitter.
Branding
Isaac Mizrahi and the Omnichannel Experience
Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.
How Alex and Ani Spreads Positive Energy Across Multiple Platforms
The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.
Why Not Pinterest?
Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?
American Beagle Outfitters Was No Joke… Really…
Following a week of speculation over the authenticity of American Eagle Outfitters’ first canine fashion line, the brand revealed that American Beagle Outfitters will become a reality.
Razorfish Launches New Partnership Model with Peet’s Coffee & Tea
The partnership model is one that is new to the agency and launches an innovative approach to committing Razorfish to the growth of Peet’s ecommerce business.
USPS Teams Up with Sony Pictures to Promote The Amazing Spider-Man 2
The United States Postal Service’s Priority Mail will soon be hitting a theater near you after scoring a major product endorsement in Sony Picture’s highly anticipated summer blockbuster “The Amazing Spider-Man 2.”
CVS Sacrifices Billions for Long-Term Delivery on Brand Promise
But understanding who you are as a brand and organization is the first step to delivering a superior customer experience. You don’t have to be all things to all people. You have to be the right things to the right people.
RadioShack’s Super Bowl Ad was Totally Gnarly
Okay, I’m an 80s kid, and it’s safe to say I’m also stuck in the 80s. So naturally, I loved RadioShack’s Super Bowl commercial… Totally gnarly! Check it out here, and tell us what you thought about this and other Super Bowl commercials.
RadioShack Unveils New “Do-It-Together” Brand Positioning
“It Can Be Done, When We Do It Together” speaks to the RadioShack’s ability to collaborate with consumers to help them discover what is possible through technology.