big data, personalization, product personalization, targeting, mobile marketing, marketing, data analytics, personalized marketing, personalized messaging, personalized advertising

Risks and Considerations for Branded UGC Campaigns

| Russell Zack

User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.

Why Google Product Listing Ads Can Benefit Your Business

| Daniela Forte

Google is one of the most popular sites where shoppers searching for products, whether it is on smartphones, tablets or desktops. Google product listing ads are an effective way to get in front of your customer especially with the holidays coming up. Find out why Link Walls of ChannelAdvisor says Google product listing ads are important for your business.

How Keds Puts Women First in Its Marketing Campaigns

| Daniela Forte

Keds is putting women first in all of their marketing campaigns. While this isn’t new for the shoe brand, it is certainly a mantra that brings nostalgia and equality for women at the forefront of everything Keds does. Here is what Keds is doing and what it means for the brand.

Pet Lovers Driven to The Honest Kitchen with Refer-a-Friend App

| MCM Staff

The Honest Kitchen’s site traffic saw a significant boost in conversion when it began using Shop Socially’s refer-a-friend app. Visitors who saw the referral campaign on the site, referred the brand to their friends. Honest Kitchen saw referral traffic convert two times higher than normal. See how The Honest Kitchen benefited in other ways from using the refer-a-friend app.