Campaign Archives - Multichannel Merchant

Risks and Considerations for Branded UGC Campaigns

March 13, 2017 | Russell Zack

User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.

Why Google Product Listing Ads Can Benefit Your Business

October 19, 2016 | Daniela Forte

Google is one of the most popular sites where shoppers searching for products, whether it is on smartphones, tablets or desktops. Google product listing ads are an effective way to get in front of your customer especially with the holidays coming up. Find out why Link Walls of ChannelAdvisor says Google product listing ads are important for your business.

How Keds Puts Women First in Its Marketing Campaigns

August 29, 2016 | Daniela Forte

Keds is putting women first in all of their marketing campaigns. While this isn’t new for the shoe brand, it is certainly a mantra that brings nostalgia and equality for women at the forefront of everything Keds does. Here is what Keds is doing and what it means for the brand.

How to Go for Olympic Gold With Your Email Marketing Campaign

August 4, 2016 | Daniela Forte

Are you going for Olympic gold with your email marketing campaign? Here are five winning strategies that will bring you the gold medal in your next campaign.

Leverage The New Holiday Promotion Cycle To Lure Omnichannel Shoppers

August 1, 2016 | Zeke Hamdani

A sign of the omnichannel times is that consumers are faced with so many choices and exposed to so many messages during the holidays, they have learned to ignore all but the most relevant ones. See what the optimal ways are to lure consumers this holiday season.

SMS, Apps or Email? Finding the Right Channel for Your Marketing Campaign

July 28, 2016 | Daniela Forte

When it comes to spending big money on marketing strategies the only way a marketing campaign can be considered successful is if it recoups more in revenue than it cost the company to implement. See which channel is right for your marketing campaign.

6 Tips to Effectively Offer a Welcome Email to Customers

July 7, 2016 | Daniela Forte

This infographic by Campaigner offers some quick tips on how to effectively offer a welcome email for increased customer engagement, acquisition and conversion. See what these tips are and how they can help bring your customers through the door.

Pet Lovers Driven to The Honest Kitchen with Refer-a-Friend App

June 24, 2016 | MCM Staff

The Honest Kitchen’s site traffic saw a significant boost in conversion when it began using Shop Socially’s refer-a-friend app. Visitors who saw the referral campaign on the site, referred the brand to their friends. Honest Kitchen saw referral traffic convert two times higher than normal. See how The Honest Kitchen benefited in other ways from using the refer-a-friend app.

Elizabeth Arden Launches New Signature Digital Campaign

May 31, 2016 | MCM Staff

Elizabeth Arden launched a new digital campaign that pays homage to its founder, Elizabeth Arden. The campaign, “From the Desk of Liz Arden,” which showcases the brand’s history. See who is making cameo appearances in this new digital campaign and how it will help tell the brand story.

The Cost of Annoying Your Customers With Email

May 4, 2016 | Daniela Forte

Are you annoying your customers with a ton of email and not making it a personalized experience for them? This infographic highlights the cost of annoying your customers with email.

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