The Top 10 Supply Chain Improvement Strategies

| Jeff Morris

Changes in the supply chain world occurring too quickly for you? We’ve got a Top 10 List of Supply Chain Improvement Strategies, designed to transcend the shifts taking place in technology, channel structures, globalization, sourcing and customer demands, and help you decide on a clear path to improvement

7 Steps to Successful Systems Implementation

| Curt Barry

With any major software implementation, you are changing the entire operation of the company and everyone’s responsibilities. And if it’s not done correctly, you can create costly disruptions to your business.

Merchandising in Multiple Sales Channels

| Steve Weber

In order to maximize sales in all of your channels, yet maintain a consistent brand experience, it is important for multichannel merchants to understand the best ways to develop channel-specific content. Here are several ways to develop channel-specific content for your brand.

It’s All About Riding the Prime Day Wave for Proactiv

| Mike O'Brien

After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.

Mobile, Personalization, Relevance Key to Milennials at Steve Madden

| Mike O'Brien

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.

power shopper

6 Steps to a More Effective, Holistic Omnichannel Strategy

| Steven La Schiazza

A cross-functional approach is key to a successful omnichannel strategy, enabling a seamless customer experience that can drives sales and profits. Merchandising, logistics, marketing and planning departments all play a key role in the assortment, pricing and promotions that influence the outcome. Without across-the-board participation, your efforts can fall flat. Here are 6 steps to a more effective omnichannel strategy.

SEM, SEO, digital marketing, digital marketing trends 2016

Elite SEM Launches Division To Help Marketers Reach Active Shoppers

| MCM Staff

Operating from Philadelphia, Elite SEM’s Shopping & Feed Division manages a number of different services including Google Shopping and Bing Shopping, Data Feed Management, and Comparison Shopping Engines (CSEs) for clients that feature anywhere from a few thousand to tens of millions of products in online stores.