MARKETING TECHNOLOGY: Checking out kiosks
Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department
Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department
Hingham, MA-based J. Jill Group bought Mozart from CommercialWare in July 1998 to run on an AS400 platform. The mailer installed Mozart’s order processing
The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably
Customer service dates back centuries, no doubt to when a medieval villager first returned spoiled milk to a cow herder and received a cheerful exchange
Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog
The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow
Although most catalogers on the Internet claim to be transactional, several industry professionals believe that more than 90% of Internet marketers do
With the Internet now picking up steam as a viable sales channel for catalogers, electronic commerce systems are becoming increasingly sophisticated on