Operations BENCHMARK’99

| MCM staff

Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog

The missing link?

| MCM staff

Although most catalogers on the Internet claim to be transactional, several industry professionals believe that more than 90% of Internet marketers do

Back-end Web developments

| Matthew Cohn

With the Internet now picking up steam as a viable sales channel for catalogers, electronic commerce systems are becoming increasingly sophisticated on