The B2B Buyers Journey

| Daniela Forte

There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.

From Big Data to Big Personalization

| Daniela Forte

Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.

Amazon Redshift Available To The Masses

| Daniela Forte

Amazon Web Services Inc., announces its making available its data warehouse Amazon Redshift to customers. Redshift was first introduced in November of last year and could pose a possible threat to its competitors.