Customer Retention: 7 Ways to Keep Your Customers

| Geoff Wolf

As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers

How to Use Email to Maximize Social Media Engagement

| Debra Ellis

The problem with most social media strategies is that they focus on attracting prospects instead of engaging customers. It is easier to create an acquisition strategy because all you have to do is open an account on the platforms of choice, add some branding images, and start posting content. The build it and they will come approach is intriguing, reminiscent of

How Business Intelligence Can Help You Understand Consumer Behavior

| MCM staff

Business intelligence makes the complex marketing campaign management process manageable. BI solutions aggregate information and provide retailers easy access to data for business reporting, analysis, planning and decision support. By transforming data into actionable information, BI helps retailers make faster fact-based decisions before, during, and after campaigns.