Natural language processing supports meaning-based search, allowing shoppers to search for items in their own language while still producing relevant results, even if the search terms do not directly match keywords in product records. Here are 3 tips for successfully applying NLP capabilities to ecommerce.
Convenience is one of the top reasons people shop online today as opposed to shopping in a physical store. While shopping cart abandonment is up 70%, which means only three in 10 people are completing a purchase. Is there way to turn the checkout process into a memorable experience that results in buying? Check out these strategies that may just do the trick!