As we approach 2017, it’s clear two things will drive omnichannel retail: consumers’ increasing desire to shop how they want, where they want and when they want and technology that allows ecommerce businesses to deliver on that experience. Here is why the future of retail of selling everywhere is now.
Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.
With the level of influence associates have on today’s omnichannel shopper, how can retailers offer online customers the same experience and benefits they get from a store associate this holiday season? By giving associates tools to help them engage with them as if they’re in the store. Here are 3 tips to help you extend the high-touch store experience outward.
Macy’s announced the pilot of Macy’s On Call, a mobile web tool that allows customers to interact with an AI-powered platform via their mobile devices. Macy’s On Call taps IBM … Continue Reading →