Creating Customer Centricity in 2017: Omnichannel Marketing and Mobile

| Sean Brady

Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.

5 Holiday Tips for Consistent Omnichannel Customer Service

| Kevon Hills

This holiday season, retailers that can deliver a consistent service experience across every channel will not only strengthen customer loyalty but also ensure their business is realizing every opportunity to increase sales. Implementing these 6 tips will help ensure you can achieve these goals.

3 Benefits of Enabling People-Powered Ecommerce

| Oscar Sachs

The role of a store associate should be to serve their local online customers just as much as their in-store customers. These omnichannel associates can provide ecommerce shoppers with a much better experience and can bring retailers the following three benefits.

How to Deliver Experiences First and Transactions Second

| Anthony Nicalo

Blaming a lack of consumer spending on a recession is easy, but the data shows something more profound. People are still spending money, but instead of shelling out for new possessions, they’re now splurging on experiences. To that end, here are three steps to improve sales moving forward.