With 8.2 million shoppers now owning a voice-activated digital assistant device, a marketer’s game plan has changed when it comes to selling to its customers. Here are ways marketers are using these devices to their advantage.
This holiday season, retailers that can deliver a consistent service experience across every channel will not only strengthen customer loyalty but also ensure their business is realizing every opportunity to increase sales. Implementing these 6 tips will help ensure you can achieve these goals.
In today’s retail economy, customers have high expectations. Excellent customer service starts with offering a speedy and seamless experience across your support channels. See other ways your customer service can shine.
Kohl’s announced omnichannel and digital initiatives to support its commitment to delivering an easy shopping experience. See what plans Kohl’s is ready to roll out.
Haters gonna hate… And sometimes, a troll comes to the rescue, as Facebook user Mike Melgaard did for Target. But Melgaard taught Target’s customer service team a lesson, too: Don’t fall asleep at the wheel.
The Limited is has launched Reserve Online, Ready In-Store to allow customers to shop TheLimited.com and place preferred items on hold for purchase and pick-up at their local store.
Actions include a restructuring of merchandising and marketing functions at Macy’s and Bloomingdale’s consistent with the company’s omnichannel approach to retailing, as well as a series of adjustments to its field and store operations to increase productivity and efficiency.
The 2014 Answers Experience Index reveals that Amazon’s customer satisfaction score slipped to 83, tying it with QVC for the highest score among the top 100 ecommerce sites measured. Here’s a look at how far Amazon’s score has fallen in just one year.
Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). But before you embark on a VoC program, ask the following five questions to ensure your ability to measure and communicate its impact.
If you consider the entire month of November the holiday season, then (as a customer) I’ve had three instances of omnichannel fails this holiday season. And all three fails were … Continue Reading →