An Innovation Checklist for Direct to Customer Operations

| MCM Staff

The recent Executive Operations Forum at Operations Summit 2017 generated many ideas and cost-savings tips. What improvements, best practices and innovations have you implemented in your contact center, fulfillment and inventory management? Here are 27 innovations that six direct to customer companies attending the forum have implemented.

ebags

eBags On the Importance of Consistent Brand Communication

| Mike O'Brien

Catherine Harrison, director of operations for eBags, talks about her company’s approach to keeping its customers in the loop and satisfied. eBags is a finalist in the category of brand communication for the third annual Excellence in Customer Experience Awards, to be presented at a March 29 luncheon ceremony at Operations Summit 2017 in Pittsburgh.

Lands’ End on Being a Customer Experience Leader

| Mike O'Brien

What does it take to be a customer experience leader? Kelly Ritchi, SVP of Employee and Customer Services for Lands’ End, talks about the iconic brand’s philosophy and approach to customer service, what sets it apart and the business benefits it sees as a result. The company is a finalist in the leadership category for the Excellence in Customer Experience awards from Multichannel Merchant; winners will be announced during a luncheon on March 29 at Operations Summit 2017 in Pittsburgh.

5 Ways Call Center Outsourcing Can Help Increase Profitability

| Curt Barry

Outsourcing your call center functions to a qualified call center company gives management more time to focus on developing products, customer acquisition, marketing campaigns and other growth initiatives. See what other benefits you can gain from an outsourcing arrangement.

Gap Birchbox

Birchbox on Achieving Excellence in Packaging

| Mike O'Brien

Pooja Agarwal, Vice President of Operations for Birchbox, talks to Multichannel Merchant Senior Content Manager Mike O’Brien about the company’s approach to packaging and how it achieves consistent excellence in this key area of the customer experience. The company is again a finalist in the category for the Excellence in Customer Experience Awards, with winners announced March 29 at Operations Summit 2017 in Pittsburgh.

5 Surefire Ways to Improve Your Customer Service

| Curt Barry

You expend big sums of money to launch websites, acquire customers, put contact centers and fulfillment in place, but how do you actually monitor customer service performance? To avoid the kinds of issues that can cause even loyal shoppers to vote with their feet, here are 5 tried-and-true ways to improve your customer service.

OMS, order management system, omnichannel retail, ecommerce fulfillment, warehouse management system, WMS, omnichannel fulfillment

6 Ways Benchmarking Data Can Improve Your DTC Operations

| Curt Barry

Having the opportunity to benchmark your DTC operations against your peers will help you determine where you need to focus your effort and investments to reach and exceed customer expectations. For an in-depth discussion on a joint benchmarking study between Multichannel Merchant and F. Curtis Barry & Co., join us at Operations Summit 2017, March 27-29 in Pittsburgh.

How to Find the Right Multichannel Fulfillment Software

| Steve Weber

Vendor selection is extremely important in determining how well you serve customers in a multichannel environment. The key is to understand which vendors are trying to adopt a multichannel model, the effectiveness of their approach, and how well they are working with merchants to make it fit their business models.