Fitness brands today are not only selling fitness-related products, they are creating an entire lifestyle around fitness. See which brands are doing it right and how each of them are contributing to the transformation that is occurring in today’s retail environment.
It’s no secret that user-generated content (UGC) enriches site and store experiences. Retailers know that customer content makes a connection that goes beyond free shipping offers and percentage-off offers. Here are 3 ways retailers can get started with their UGC.
With 8.2 million shoppers now owning a voice-activated digital assistant device, a marketer’s game plan has changed when it comes to selling to its customers. Here are ways marketers are using these devices to their advantage.
What makes a customer choose to do business with a retailer for the first time? Better yet, what makes a customer loyal to that brand? The customer today is extremely connected so it is important to find a relevant, frictionless experience. Here are several ways to make the shopping experience both memorable and simple.
Social media is changing constantly today, so retailers are challenged with finding the right social media network that will provide the best engagement between their customers. Here is a deep-dive look at the best social media network for your business.
Many retailers are still regrouping from disappointing holiday sales and when it comes to ecommerce it is Amazon and everyone else. Here is how you can combat Amazon and get ahead of the ecommerce game.
With 70% of online shopping carts being abandoned, it is important that merchants not treat each customer exactly the same with their shopping cart recovery strategy. Here are ways you can you get your customers to return and make the purchase.
Retailers need to focus less on the “shiny new objects” and instead focus on systems and solutions that actually move the needle, Ratnakar Lavu, Chief Technology Officer for Kohl’s said at NRF’s Big Show. See what tech tricks the company has up its sleeve, which are coming down the road and how they’re boosting loyalty and engagement.
In an effort to continue the success of its popular loyalty program, which has more than 20 million members, Ulta Beauty developed a referral program to serve its omnichannel customers. See how this program is driving more loyalty from customers to the brand.
Though we aren’t at a “Westworld” level of human/AI interaction yet, advanced machine learning technology is already informing and enhancing the consumer experience, especially in retail. Using technology that is already available, here are three lessons retailers can learn from the HBO hit show.