Millennial Consumers Want It All

| Kevin Flanagan

As retail continues to evolve, millennials consumers want personalized service in key buying situations, despite growing up in an increasingly technology-driven era. Here are some key insights into their preferences.

How Brands Can Build Trust with Millennials

| Tyler Douglas

Building trust with your millennial shopper is so vital in today’s retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations. Here are ways to not only reach your millennial shopper but gain their trust as well.

3 Ways to Drive Brand Value for Your Millennial Shopper

| Daniela Forte

Driving brand value for your millennial shopper is important today as this is the biggest generation in history. Millennials want brands to be both unique and meaningful and that is what you need to be in order to grab their attention. This video by Futurecast and Barkley shows three ways you can drive brand value to the millennial shopper.

Why Google Product Listing Ads Can Benefit Your Business

| Daniela Forte

Google is one of the most popular sites where shoppers searching for products, whether it is on smartphones, tablets or desktops. Google product listing ads are an effective way to get in front of your customer especially with the holidays coming up. Find out why Link Walls of ChannelAdvisor says Google product listing ads are important for your business.