With the level of influence associates have on today’s omnichannel shopper, how can retailers offer online customers the same experience and benefits they get from a store associate this holiday season? By giving associates tools to help them engage with them as if they’re in the store. Here are 3 tips to help you extend the high-touch store experience outward.
Macy’s announced the pilot of Macy’s On Call, a mobile web tool that allows customers to interact with an AI-powered platform via their mobile devices. Macy’s On Call taps IBM … Continue Reading →