JCP Asks Customers to “Come Back”
J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.
Facebook Social Media Marketing
Marketers Need to Stop Pushing and Start Listening
To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.
How to Address Unhappy Customers on Facebook and Twitter
In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.
Zappos Sees 85,000 Site Visits After Facebook Activity
After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.
Exciting Retail Possibilities with Facebook Graph Search
In the coming months, Facebook plans to make Graph Search more widely available. So what are the implications for retailers? It means that retail customers will soon have a powerful tool to discover the products and stores online or near them that are liked by their friends and friends-of-friends. Here are three specific things retailers can do right now, which are in accordance with best search marketing and social media practices.
Retailers Could Generate Direct Sales with Facebook Collections
With the launch of its Gifts program last month and Collections this week, Facebook is stepping up its focus in the ecommerce arena. But the move might not just been a win for the social media monster, retailers could reap the rewards too.
Brands Need to Reduce Operations Friction
Reducing friction, which can lead to customer risk, cost time, aggravation, complaints, and negative word of mouth, is imperative for brands today. Find out how to reduce any potential operations friction.
How to Deliver Relevance on Facebook
Delivering relevance on Facebook keeps consumers following your brand. Learn how your brand can do on Facebook to engage customers more effectively and maintain relevance.
Facebook Launches New Gift Program
Just in the time for the upcoming holiday season, the social media giant, Facebook, unveiled its new Gift program this week which allows users to send gifts from hundreds of merchants