Don’t Lose Your Customer Because Your Retargeting is Bad

| Tim Parry

Retargeting is a great way to stay top of your customer’s mind. But bad retargeting restrains the relationship you have with your customer. Here’s a look at how one licensed sports apparel seller isn’t in sync with its customer or its inventory, and three things merchants can do to get retargeting done right.

ecommerce fraud

What Merchants Need to Know About Affiliate Fraud

| Kirsty Tull

As with ecommerce in general, merchants who prioritize fraud prevention and detection will benefit the most from affiliate marketing relationships, while those who don’t do their research are putting their revenue stream, reputation and banking relationships at risk.

5 Affiliate Marketing Trends for 2015

| Robert Glazer

Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.

Affiliate Marketing Gets a $3.3 Billion Wake-Up Call

| Robert Glazer

When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?

Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.