On the surface, Amazon’s Prime Day celebration seems to be what it is – a one-day shopping holiday that will probably take place July 15 of every year. But Prime Day can also be viewed as an attempt by Amazon to remain the dominant global marketplace player. It’s pretty clear, based on a series of events since it went public in January, that Alibaba wants to take Amazon’s crown as the world’s top marketplace.
Wherever your customers reside, in the U.S. or overseas, it helps to know when they are most likely to shop for your products or services. Like Mother’s Day… and there are many different ways Mother’s Day is celebrated across the globe. Here’s when and how to take advantage of these cross-border opportunities, and more.