Mobile, Omnichannel, and Personalization Take Center Stage

| Tim Parry

Another IRCE has come and gone, and attendees left thinking we’re much closer to a true omnichannel shopping experience than at this time last year. In this report by Multichannel Merchant, you will learn what we learned at IRCE 2015, including…

Creating a Singular Voice Across All Touchpoints

| Daniela Forte

For shoe and apparel brand Chinese Laundry, it is about having a singular voice across all touchpoints when reaching out to customers as a brand and manufacturer. See what Scott Cohn of vice president of ecommerce for Chinese Laundry had to say in this video.

The Internet of Things Is About Experience… and Data

| Tim Parry

The Internet of Things is making devices like internet refrigerators more mainstream today because consumers are hyper-adopting new technology and marketers are engaging in digital disruption. Here’s why experiential devices such as the Apply Watch and certain household appliances are going change the way you collect data, and how you need to react.