Datapipe Expands Global Presence with First Data Center in Russia
A new data center in Moscow strengthens Datapipe’s European presence and ability to meet global, enterprise growth and the growing demand for ecommerce throughout Russia.
List & Data - Consumer
RadioShack Case Points Out Need for a Consumer Data “Nature Conservancy”
The RadioShack case highlights the need to create a “Nature Conservancy” of sorts to protect consumer data when a bankrupt company’s assets are sold.
Brand Loyalty, Trust Keys to Canadian Consumers
Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
How the Retail Industry Uses Shoppers’ Data
Based on a recent Alteryx and RetailWire survey of nearly 350 retailers and brand manufacturers, this infographic illustrates the top three ways progressive retailers are using shopper insights to drive marketing and merchandising decisions, and more.
How Contact Centers Can Recapture Revenue Through Better Reporting
Every day, more contact centers are providing more of what consumers need: real, valuable service. And that means more revenue. But that’s still the exception to the rule. Here’s a quick look at what is holding contact centers back, and how they can forge a better way forward.
Using Big Data to Your Advantage
With Big Data all the buzz these days, merchants are have the opportunity to make real what was once too costly or visionary to achieve a possibility, especially with the use of innovative analytics solutions, according to an infographic by SAP.
Mini Catalogs Catching On as Economy and Culture Change
A growing number of direct to customer merchants, including National Ropers Supply, April Cornell and Crestline, are finding that supplementing full-sized catalogs with mini catalogs can help them do business more cost effectively while improving key metrics such as response rate.
Can Social Login Really Make a Difference?
Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.
Before You Remove Your Yahoo Subscriber
With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.
5 Marketing Game Changers to Include in Your Strategy
Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.