From Big Data to Big Personalization
Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.
List & Data - Consumer
The Cost of a Subpar Email Campaign
When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?
5 Ways to Acquire and Keep the Right Subscribers
There are many online options for acquiring subscribers that will boost your bottom line, as well as help your email reputation and deliverability. Here’s a fast look at five.
Corporate Buyers Expect Online Spending to Increase
Acquity Group’s 2013 State of B2B Procurement Study discovers 40% of corporate buyers spend at least half of their procurement budget online, but many suppliers lack the online capabilities they demand.
Ron Johnson Saga Showed Why Data Still Matters
Making business decisions that are based on gut-instinct rather than data is like trying to pick stocks based on how you like a shirt you bought at a some store back in February.
3 Tips to Spring Clean Your Ecommerce Strategy
Spring is the perfect time of year for small-to-medium size multichannel merchants to identify new ways to streamline their business operations and improve go-to-market programs. A good spring cleaning is … Continue Reading →
3 Tips In Aligning Demand and Content
The perfect pairing for marketing engagement is demand and content. Content is a multi-faceted strategic approach and a critical offering in engaging key audiences. Pairing content with product promotions helps drive evangelism, according to an article on eloqua.com.
4 Methods to Drive Revenue Using Purchase History
Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?
Is Big Data Big Hype or the Next Big Thing?
Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and … Continue Reading →
Content is Key to SEO and Shopping Experience
Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.