Lists & Data - Business
Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and … Continue Reading →
This is a warning for other merchants that choose to focus only on customer payment card information (PCI) data by encrypting or tokenizing their credit cards. Do not ignore the hackers’ next easy target: personally identifiable information (PII) data. Here’s what you can learn from Zappos’ recent data breach.