Using Big Data to Your Advantage

| Daniela Forte

With Big Data all the buzz these days, merchants are have the opportunity to make real what was once too costly or visionary to achieve a possibility, especially with the use of innovative analytics solutions, according to an infographic by SAP.

The B2B Buyers Journey

| Daniela Forte

There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.

From Big Data to Big Personalization

| Daniela Forte

Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.

How to Increase Email Response Rates

| MCM staff

Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.

Lessons You Can Learn From Zappos’ Data Breach

| Ulf Mattsson

This is a warning for other merchants that choose to focus only on customer payment card information (PCI) data by encrypting or tokenizing their credit cards. Do not ignore the hackers’ next easy target: personally identifiable information (PII) data. Here’s what you can learn from Zappos’ recent data breach.