The Top-10 Contact Strategy Components
You know you need a solid contact strategy it’s your roadmap for reaching out and communicating with your customers. But in the current climate of climbing
Lists & Data - Business
Social Climbing: Niche Marketers are Finding New Customers Thanks to Social Media
Social media is hot, for both consumers and businesses. Just about everybody seems to be on Facebook, twittering and blogging, or following blogs. Is
Get Back to Prospecting Basics in 2009
In a recession, multichannel merchants are looking for ways to save money. Unfortunately, many think they need to cut new customer acquisition entirely from their budgets
Got brand? Prove it!: Developing a brand delivery plan
Think you don’t have a brand? Guess again every company does. Some even have a clear roadmap identifying what they stand for, their brand promise, identity
MCM Awards 2008
It’s not easy to be the best In fact, it’s quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique,
Filler-mail savings
Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.
OMS Directory
ABISON COMPREHENSIVE COMMERCE SUITEwww.abison.com Introduced: 2006 Version: 2.1.0 Company: Abison, founded 1997 Contact: Scott A. Karlo, 888-877-3963,
Three tips for tight times
You don’t need another article telling you how bad the economy is right now and what that means for your business. We all know that postal and paper prices
Social discourse
The easiest way to build a community around your brand is to create a dialog with your customers. If Web 1.0 was a monologue or broadcast, then Web 2.0
2008 MCM Awards finalists
The judging panel has narrowed the field of nearly 200 entries in the Multichannel Merchant Awards to 110 total finalists. This year’s judges selected