Retailers Welcome New Online Sales Tax Push

| Daniela Forte

The proposed Marketplace Fairness Act, which allows states to collect tax from out-of-state online sellers even if they don’t have a physical presence there, was recently reintroduced in the Senate. The effort is being lauded by the National Retail Federation, which represents many brick-and-mortar companies. See what the new measure calls for and how it would impact retailers.

Competing with Amazon: The Content Advantage

| James Brooke

In the “Amazon era,” retailers with an online presence must constantly fight to keep loyal customers and attract new ones—or watch their business slowly be eaten up by larger competitors. Here is how companies can better utilize something they already have, their visual imagery and online content.

4 Ways to a Better Customer Experience

| Daniela Forte

When your customers are happy (or unhappy) with the product or service you provide, they will tell people about it. Here are four ways they will be guaranteed a better customer experience.

Google Launches Image Search Feature

| Daniela Forte

Google launched its “Style Ideas” image search in the Google app for Android and mobile web. See why this makes the shopping experience visual for customers when they shop products.

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Exploring the Etiquette of Your UGC Engagement

| Jim Davidson

It’s no secret that user-generated content (UGC) enriches site and store experiences. Retailers know that customer content makes a connection that goes beyond free shipping offers and percentage-off offers. Here are 3 ways retailers can get started with their UGC.

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The Finish Line Inc. Launches Its Next Generation Mobile App

| MCM staff

The Finish Line Inc., launched its next generation Winner’s Circle loyalty app in an effort to offer a more personalized shopping experience for customers. See what new features the app is offering and how it will change the way customers shop with the brand.

3 Tips to Get the Most Out of Onsite Marketing Efforts

| Jasmine Brown

Attracting shoppers to your ecommerce website can be challenging and while marketers want to attract customers to buy something, it is also about the overall shopping experience. Here are three tips to get the most out of your onsite marketing efforts.