A license to profit
The Microsofts, Lotuses, Adobes, and other heavy hitters of the estimated $5.6 billion software industry don’t want you to sell software to business customers
Marketing
A home run market
Just as consumer catalogers are riding high on the home decor-buying wave, some business-to-business mailers are benefiting from the home construction
The art of the deal
Over the years, catalogers shopping for mailing lists have learned that list data cards are just guidelines, and that increasingly, flexible pricing is
A French catalog connection
How to build an international infrastructure is one of the most daunting-not to mention expensive-considerations for any cataloger contemplating mailing
The Black Dog, Summer 1997
You don’t have to be a dog lover or a fan of Martha’s Vineyard to fall for The Black Dog catalog. Even if you’ve never set foot in the island’s Black
A nonprofit catalog quandary
Something’s got to change for the nonprofit catalog business of the Windsor, CA-based National Women’s History Project (NWHP).For the past five years,
A four-month presidency
In early August, just four months after joining Emeryville, CA-based SelfCare, president/chief operating officer Mike Tracy left the personal care products
A good year for paper
It looks like paper prices will remain steady throughout 1998, despite rumblings this past spring of a July 1 and an Oct. 1 increase. But catalogers can
The ABCs of database marketing
A full 51% of the overall respondents to the 1998 Catalog Age Benchmark Report on Lists and Databases (see p. 63) don’t perform any sort of database modeling.