Emailing Canada: Truths and Myths
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.
Digi-Key, a full-service provider of electronic components, has announced an enormous spike in web traffic and online orders placed by design engineers in Europe. Here is why engineers in Germany, the UK, France and Italy, among other regions of Europe, are rapidly embracing Digi-Key as their go-to resource for electronic component selection and availability.
While Chinese ecommerce giant Alibaba reported that Singles Day 2014 – 11.11 – the world’s largest shopping day, brought in more than $9.3 billion in sales, up 62% from 2013, the global phenomenon has yet to make a significant impact in the U.S.
Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.
Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
U.S.-based businesses that engage in marketing activities directed to Canadian residents – both business and individuals – could find themselves on the receiving end of some hefty fines.
Through its partnership with Borderfree, Chico’s FAS will now be able to transact with shoppers in over 100 countries and territories worldwide in more than 60 global currencies.
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.