Assessing the Challenges of Going Global
It will be scary, it will be difficult, but going global with your business is definitely an opportunity that retailers should be considering.
Marketing
How to Grow Your Global Social Media Presence
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.
Canada, Australia Top Choices for Cross-Border Ecommerce
Canada (84%) and Australia (54%) are the top choices for cross-border ecommerce, followed by Japan and New Zealand (39% each), according to the results of Multichannel Merchant’s MCM Outlook 2014. Here’s why U.S.-based merchants are high on doing business in those countries.
How to Grab Your Slice of the Global Ecommerce Pie
There are 790 million international customers that are potentially addressable by the US retailers. So how do you grab your piece of the global ecommerce pie? And how do you guarantee customer satisfaction and loyalty – and ensure profitability? Find out here.
Ashampoo Selects Cleverbridge to Drive Japanese Ecommerce
Computer software developer leverages cleverbridge’s local expertise and services to launch new products into Japan, the second largest Asia-Pacific ecommerce market.
How to Plan and Execute a Global Search Campaign
At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.
Betteridge Chooses Borderfree for Global Ecommerce
Fine jeweler and watch retailer Betteridge announced that it has partnered with Borderfree to expand its online customer experience globally. By partnering with Borderfree, Betteridge now offers international shipping to over 100 countries and territories worldwide in more than 60 global currencies.
Sports Endeavors Teams Up with Moxie to Engage Global Sports Fans
Moxie Software announced that Sports Endeavors, Inc., the world’s largest soccer specialty retailer, has selected Moxie to engage fans across the entire customer journey, supporting them with sales and service … Continue Reading →
CASL vs. CAN-SPAM | A Tale of the Tape
Just because your email marketing messages are compliant with CAN-SPAM laws does NOT mean you care complient with the Canadian Anti-Spam Law (CASL), which goes into effect on June 1.
Understanding the Canadian Anti-Spam Law (CASL)
Check out this video from Montréal-based email marketing firm CakeMail to see if your Canada-bound emails are compliant, and learn the difference between CASL and CAN-SPAM.