Finish Line, retail supply chain, warehouse management system, WMS, order management system, OMS

The Finish Line Inc. Launches Its Next Generation Mobile App

| MCM staff

The Finish Line Inc., launched its next generation Winner’s Circle loyalty app in an effort to offer a more personalized shopping experience for customers. See what new features the app is offering and how it will change the way customers shop with the brand.

Kohl’s Using Technology to Transform the Customer Experience

| Mike O'Brien

Retailers need to focus less on the “shiny new objects” and instead focus on systems and solutions that actually move the needle, Ratnakar Lavu, Chief Technology Officer for Kohl’s said at NRF’s Big Show. See what tech tricks the company has up its sleeve, which are coming down the road and how they’re boosting loyalty and engagement.

How Brands Can Build Trust with Millennials

| Tyler Douglas

Building trust with your millennial shopper is so vital in today’s retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations. Here are ways to not only reach your millennial shopper but gain their trust as well.

Why Google Product Listing Ads Can Benefit Your Business

| Daniela Forte

Google is one of the most popular sites where shoppers searching for products, whether it is on smartphones, tablets or desktops. Google product listing ads are an effective way to get in front of your customer especially with the holidays coming up. Find out why Link Walls of ChannelAdvisor says Google product listing ads are important for your business.

Is Google Trying to Kill the Mobile Popup?

| Greg Zakowicz

As you may have heard by now, come January 2017, Google’s search rankings will begin penalizing mobile websites that have pop-ups and interstitials. Here are a few examples from a recent Google post of interstitials that will be penalized.