Courting Your Consumer This Valentine’s Day
This Valentine’s Day, retailers will need to find creative ways to court their customers. In this infographic by InMobi, here are several steps to get the love from your consumers.
Mobile
Reviews, Quality Content Will Reach Tomorrow’s Most Powerful Shoppers
Marketers need to adapt their efforts to better reach centennials, today’s youngest and soon-to-be most powerful group of consumers. Here are some tips.
5 Digital Marketing Trends and Predictions for 2016
Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.
Retailers’ Apps Shows Mobile’s Growing Influence on Holiday Shopping
PORTLAND, OR–(Marketwired – December 01, 2015) – As holiday shopping results are tallied from the Thanksgiving to Cyber Monday time period, many are finding it was a banner year for … Continue Reading →
Are You Ready for Black Friday?
With time at a premium, consider these 3 actions that can help your business take Black Friday in stride and start a successful shopping season.
2015 Retail Trends Every Marketer Should Know
By the end of 2015, 64% of all in-store sales will be influenced by digital. In 2014, mobile accounted for 57% of digitally influenced sales and 67% of consumers shopped across devices this year. See what other retail trends there are for 2015.
Why Mobile-Optimized Emails Won’t Be Enough for Retailers This Holiday Season
If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.
SMS Engagement Can Amplify Mobile Results For Merchants
By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.
Make the Connection With the “On the Go” Consumer
With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.
Shoe Carnival Scales Local Search Marketing
Shoe Carnival is scaling its local search marketing in an effort to drive incremental in-store traffic and sales as well as improve the overall customer experience. See what plans the retailer has in place and how it will benefit the business.