Retailers need to focus less on the “shiny new objects” and instead focus on systems and solutions that actually move the needle, Ratnakar Lavu, Chief Technology Officer for Kohl’s said at NRF’s Big Show. See what tech tricks the company has up its sleeve, which are coming down the road and how they’re boosting loyalty and engagement.
For a rapidly scaling online business, a proper framework for making decisions about what tech to incorporate into your site will provide the stability to keep it secure, user experience high, and conversions coming in. Hopefully this guide to nailing your online marketing infrastructure is a valuable first step.
User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.
Approximately eight out of 10 shoppers use their mobile devices while shopping in-store. See why it is important to target your customers using mobile devices.
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.
Kawasaki Motors Corp., U.S.A. has selected Kibo for a distributed order management solution to support its new customer-focused ecommerce platform.
Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.
Neiman Marcus has expanded its “Snap. Find. Shop” feature on its mobile app. See what categories are now included with this feature.
Oracle announced that it has signed an agreement to acquire Maxymiser, see what this will mean for both companies.