The proposed Marketplace Fairness Act, which allows states to collect tax from out-of-state online sellers even if they don’t have a physical presence there, was recently reintroduced in the Senate. The effort is being lauded by the National Retail Federation, which represents many brick-and-mortar companies. See what the new measure calls for and how it would impact retailers.
This holiday season, retailers will feel the full effects of the omnichannel customer journey focus. Customers expect a seamless path to purchase and in order to compete with the likes of Amazon, retailers need to deliver. Here are several ways retailers can compete with Amazon this holiday season and provide the best customer experience.