Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments. Here are some ways today’s major retailers are using beacon technology.
Shift happens. And right now, there’s a seismic shift in how U.S. consumers shop. After years of being told by ecommerce analysts and experts that “this is the Year of Mobile,” mobile commerce is finally here, and it’s taking the traditional retail model with it. Check out why mobile commerce is changing the way retailers are changing everything when it comes to fulfilling orders and communicating with customers.
As we approach 2017, it’s clear two things will drive omnichannel retail: consumers’ increasing desire to shop how they want, where they want and when they want and technology that allows ecommerce businesses to deliver on that experience. Here is why the future of retail of selling everywhere is now.
Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.
Without an RFP and demos it’s hard to go through the system selection process and know if what you’re looking at is materially better than the existing one. Here are five compelling reasons to go through an RFP process to vet systems and vendors and make sure you choose the right one for your business needs.