Alternative Media

| MCM staff

MARK, FORE, AND STRIKE The list of buyers from women’s apparel cataloger Mark, Fore, and Strike is now selectable by the home address of Internet buyers.

Alternative Media

| MCM staff

VETERAN APPEALS DONORS This file of more than 470,000 people who have donated to American Veterans programs is now selectable by age. These donors are

Alternative Media

| MCM staff

ENCORE SOFTWARE The Encore Software package insert program offered by AllMedia will reach about 1.3 million packages in 2001. The Internet-connected buyers

Alternative Media

| MCM staff

SIRIUS PRODUCTS TCI Direct is the new manager for the Sirius Products database of active buyers. These more than 650,000 buyers have spent an average

Allpets, all the time

| Paul Miller

Pet products marketer PetQuarters is betting the farm on its Allpets brand – which is significant once you consider that PetQuarters bought Allpets less

PACKAGE DELIVERY GLOSSARY

| MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here.