Pooja Agarwal, Vice President of Operations for Birchbox, talks to Multichannel Merchant Senior Content Manager Mike O’Brien about the company’s approach to packaging and how it achieves consistent excellence in this key area of the customer experience. The company is again a finalist in the category for the Excellence in Customer Experience Awards, with winners announced March 29 at Operations Summit 2017 in Pittsburgh.
The packaging you use in ecommerce and direct-to-customer shipments acts as an ambassador of your brand. How it appears, how it protects the contents and even how the product is packed can reflect positively or negatively on your company. This special report from Multichannel Merchant examines how merchants are working to balance packaging costs and customer experience through innovation and use of new systems and processes.
Are you an industry professional with a great merchant story to tell that will educate and inform your peers? Come share your insights at Operations Summit 2017, March 27-29 in in Pittsburgh – the only conference exclusively about direct-to-customer and omnichannel operations. Send us your proposed session topic and speakers by Sept. 30 for consideration.