In today’s hyper-connected environment, producing slow-loading or unavailable content is equal to providing no digital content at all. While the challenge to produce always-on, high-performing content is daunting, the truth is, it can be done. In fact, it starts with some relatively easy first steps.
As merchants continue to focus on improving customer loyalty moving into 2014, many are adopting Master Data Management technology in order to create a more rich and satisfying shopping experience across all channels. However, in order to achieve this and capitalize on peak buying seasons, retailers must gain greater control over product information and other master data in order to achieve omnichannel success.
Online retailers are always on the lookout for ways to drive additional revenue, accept during the holiday time, when merchants are generally focused on securing sales. But the smartest retailers are also concentrating on website performance and how to use the holiday shopping season to derive data. Here are 5 things you can do, right now, that will help increase conversion rates throughout 2014.