Natural language processing supports meaning-based search, allowing shoppers to search for items in their own language while still producing relevant results, even if the search terms do not directly match keywords in product records. Here are 3 tips for successfully applying NLP capabilities to ecommerce.
Savvy Watch, an online seller of timepiece brands, saw a doubling of its average order value over Cyber Weekend with a personalized pricing tool from PriceWaiter. See what other results the company was able to achieve by pushing out custom calls to action that let shoppers name their price.
When it comes to offering a great customer experience, retailers need to get personal. Personalization for many is top priority in 2017. This infographic by SLI Systems offers the do’s and don’ts for ecommerce personalization.
In a study by UPS, 51% of shoppers made their purchases online, compared to 48% in 2015 and 47% in 2014. The problem is big box retailers face is that they have yet to figure out how to successfully sell certain big box categories online, which is why conversions are so low. See how big box retailers should be personalizing the online experience for shoppers.
The future of retail management is expected to be more personalized and collaborative. This is evident with Square’s partnership with Vend. See why this partnership will increase both personalization and collaboration.
Providing a personalized optimal experience for your B2B customers is vital in today’s B2B industry. How are you providing the right experience for your customers? In this MCM Executive Summary report you will see how various B2B merchants are connecting with their consumers and what is needed to be successful.
You may have heard of upselling, but what about down-selling? Social selling? Bundling? All these conversion tactics are commonly used to help businesses increase revenue, AOV, and CLV. Read on for a brief explanation of important selling capabilities.
3D printer manufacturer MakerBot has always been about providing a personalized experience that puts its customers at the forefront of innovation. The company worked to achieve engagement success in three key areas of its website, see which ones and what they did.
Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.
If you’re building your brand successfully, site traffic should be rising. It’s been estimated that up to 30% of ecommerce site visitors utilize site search. Here’s how to ensure your customers can search for and find exactly what they want.