With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.
Make any interaction with the customer a personal one. Whether it’s a small note, a tiny gift or a discount on their next purchase, show your gratitude for their business.
Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success.
Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.
Ads and content drive web traffic, but what drives customers to your store? These 4 tips will help you keep up with them and build offline sales.
How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.
Product recommendations and ratings and reviews are both an important part of the personalized customer experience. Using these two tactics allows your customers to make smart purchase decisions and keeps them loyal to your brand. Using ratings and reviews as a strategy helps leverage product recommendations to show high-rated products more often.
Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.
Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.
Olapic, the visual marketing and commerce platform announced a strategic partnership and integration with Listrak, an omnichannel digital marketing retail platform specifically tailored for retailers.