PetSmart Selects OMS from Manhattan Associates for Omnichannel

| MCM Staff

PetSmart has selected an enterprise Order Management System (OMS) to help fuel its omnichannel operations, including it additional ecommerce platforms such as Pet360.com and PetFoodDirect.com. See how the system will help PetSmart get orders to online shoppers when and how they want them, enabling new features such as subscription and customized home delivery services.

Why LensCrafters Creates a Single View of its Customer

| Tim Parry

Omnichannel is a big initiative for retailers, and creating a single view of its customer has helped Lenscrafters get a grasp of it, says Samantha Sakemiller Senior Director of Omnichannel, in this video taken in February 2016 at eTail West.

Mobile, Omnichannel, and Personalization Take Center Stage

| Tim Parry

Another IRCE has come and gone, and attendees left thinking we’re much closer to a true omnichannel shopping experience than at this time last year. In this report by Multichannel Merchant, you will learn what we learned at IRCE 2015, including…

Marketers’ Groundhog Day is Finally Over

| Jason Fordham

In commemoration of Groundhog Day, here’s an offer all those marketers who – like Bill Murray – feel stuck in the same situation over and over and over and hope or wish for some clarity on how to get it right. We need to get the right message to the right person at the right time has been played over and again like a bad movie (not to insinuate Groundhog Day is anything less than a classic).