The ALDO Group Raises the Bar in Digital

| MCM staff

The ALDO Group has announced the latest phase of its digital transformation with the release of a new responsive website and ecommerce platform that raises the bar for retail online, in-store and mobile channels. See how this new website and ecommerce platform will change the way customers shop at ALDO.

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

Perfecting Your B2B Ecommerce Platform

| Maria Pergolino

Proficient machine learning technology can help B2B merchants perfect their ecommerce platform. Here are several ways machine learning technology can help you build a successful B2B ecommerce system.

Kibo Acquires Baynote, Demandware Rebranded as Salesforce Product

| Tim Parry

Big news out of the Shop.org Digital Summit Sept. 27 from two companies recently named to Multichannel Merchant’s Top Commerce Platform Providers listing. Kibo has acquired personalization platform Baynote and Demandware has been rebranded as Salesforce Commerce Cloud.

Prime Day Huge For Amazon, But Rising Tide Didn’t Lift All Boats

| Mike O'Brien

Amazon had a massive Prime Day, reporting its biggest sales day ever, surpassing even its results on Black Friday or Cyber Monday as it overcame checkout glitches and social media grumbling. But some sellers said their results weren’t as off the charts as those of Amazon itself. See what else took place on Amazon’s much-promoted 21st anniversary.

More Merchants Jumping In as Prime Day Opportunities Grow

| Mike O'Brien

After the success of Prime Day 2015, merchant sellers on Amazon are getting over their initial apprehension and jumping in with both feet, according to an executive with a company that works with several hundred of them. Read about the challenges and opportunities associated with this now-major sales event.

Mobile, Personalization, Relevance Key to Milennials at Steve Madden

| Mike O'Brien

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.