Multi-Sourced Lists: – Responsive, Hot, and Enhanced
Still don’t want to give in to the co-ops? Maybe it’s time to consider a close alternative, the multi-sourced list
Lists & Data - Business-14-05-2013
Data Analysis is No Game For Amateurs
What sorts of hands-on data investigation should marketers do themselves, and what should they leave to trained data miners?
Show Me The Data: What’s In It For Me?
Are you asking customers for information? Then you
Improve Your AOV with Targeted Upsells and Cross-sells
Some mailers don
Pet buyer universe perks up
There’s no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than
Listings
New lists Muscle Car Review Source Interlink Media has released a list of 9,765 subscribers to Muscle Car Review. Most recipients are men, median age
No April catalog showers
The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number
Timing is Everything: Schedule Mail Based on Channel Strength
Everyone is talking about how to mail smarter. But no one seems to be talking about something just as important: Reallocating marketing expense from higher ad cost channels to lower ad cost channels as a way of improving ROI
Sportsman’s Guide Lures Customers With New Site
The Sportsman’s Guide has launched BoatingSavings.com to help build a targeted list of fishing and marine enthusiasts