letters/opinion
We just finished reading Herschell Gordon Lewis’ Annual Best and Worst Copy in the February edition of Multichannel Merchant. Wow this is the first time
Print Channel
Variable data printing update
True print personalization namely, customized catalogs and other tailored direct mail communications was supposed to be the next big thing five years
USPS Pitches Summer Sale 2010
The U.S. Postal Service is planning a
Eight reasons why direct mail still works
Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0? What’s the hot social networking application?
Study Finds USPS Overpaid Pension Fund by $75B
The U.S. Postal Service was overcharged by $75 billion for payments to Civil Service Retirement System (CSRS) retirees from 1972-2009, according to a study released by the Office of Inspector General (OIG).
USPS Cuts Back on Post Office Closings
The U.S. Postal Service
Live from NEMOA—10 Thoughts for Today’s Catalogers
You can learn a lot about the industry by running a catalog business, according to Terry Jukes, president of software firm Ability Commerce. Jukes should know
Bare Necessities Launches Wacoal Spin-off
A year after launched its first-ever print catalog, intimate apparel merchant Bare Necessities has dropped a spin-off title of Wacoal bras and lingerie.
New Slim-Jim Standards to Kick In May 11
Letter-size booklets–aka slim-jim catalogs
Anthropologie to Cut Catalog Circ
In reporting that its total company sales so far in fiscal 2010 are lower than the same period last year, specialty retailer Urban Outfitters said yesterday it would cut circulation for its Anthropologie by about 14%.