R.R. Donnelley Lands $175 Million Orchard Brands Contract
The print catalog is not dead yet: R.R. Donnelley has snagged a multiyear $175 million agreement with multititle apparel, gifts and home goods catalog mailer Orchard Brands.
Print Channel
1-800-Flowers.com Mum on Reported Layoffs at Plow & Hearth
Home decor merchant Plow and Hearth reportedly laid off at least 45 workers in two rounds last week. And according to a report from Madison County, VA, news television station NBC29, more job cuts are expected at the cataloger.
MCM Awards 2008
It’s not easy to be the best In fact, it’s quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique,
What’s new in stock
Buying catalog paper hasn’t been fun for a while. For one, prices keep heading up the third quarter marked the fifth consecutive hike in paper costs.
ACMA forum
The American Catalog Mailers Association held its first National Catalog Advocacy & Strategy Forum in Washington June 26-27, and Multichannel Merchant was there. Here’s a roundup of our coverage
Getting creative
Your catalog creative has to entice people to open the book; it must make the products look their best and inspire customers to buy. So catalog design
May Mailings Plunge
Mailbox Clutter seems to be clearing out. According to the Catalog Tracker service of list firm Direct Media, the number of catalogs tracked in May was
MCM 100: The Major Players
Considering how rough the economy has been for multichannel marketers this past year, it’s no wonder that our annual ranking of the top-100 companies
B-to-B mailers start strong
The business-to-business and computer merchants tracked by Multichannel Merchant got off to a good start this year: The majority turned in stellar performances